Automated Client Email Campaigns
What This Guide Covers
- How to set up an automated email or text sequence that sends itself, instead of manually sending every promo
- How to use Claude to write the message content that goes inside that automation, a welcome series, a win back message, a birthday note
- How to choose the right trigger so messages go out based on client behavior, not a date you have to remember
Why This Matters
Manually sending promos requires you to remember on the right day, write something, and actually hit send. That's a task that gets dropped during a busy week, and the client list you worked to build sits unused.
An automated sequence solves this at the root. You set it up once inside your email or texting platform, and it keeps running whether or not you're thinking about it that week. A welcome message that fires the moment someone joins your list. A win back message that goes out automatically to anyone who hasn't booked in 45 days. Neither needs you to remember anything.
Claude's role in this guide is the content, not the infrastructure. The actual sending and triggering happens inside a platform like Mailchimp or MailerLite. Claude writes what the message says. The platform decides when it goes out.
Case Study
The Fade Room set up an automated win back sequence in MailerLite that fires for any client who hasn't booked in 45 days, using message content written and tested with Claude before it went live.
Result: The sequence kept running on its own for months afterward, generating rebookings the owner hadn't manually followed up on.