Building a Lightweight Brand Voice Guide
What This Guide Covers
- How to define your restaurant's voice and personality once, clearly, instead of re-explaining it in every prompt
- How to turn that definition into a short reference document you reuse across every guide in this library
- How to test the voice against real examples so it actually holds up, not just sounds good in theory
Why This Matters
Almost every other guide in this library asks you to describe your restaurant's tone somewhere in the prompt, "warm," "casual," "upscale but approachable." If you're typing that out fresh every time, you'll describe it slightly differently each time, and your captions, emails, and posts will drift in tone without you noticing.
A brand voice guide fixes this. It's a short document, built once with Claude, that captures how your restaurant sounds in writing. This is foundational work. It takes less than thirty minutes, and every other Marketing guide gets faster and more consistent once it's done.
Case Study
Olive & Oak had been posting for over a year, but looking back at six months of captions, the owner realized the tone swapped constantly, formal one week, jokey the next, sometimes generic enough that it could have been any restaurant. Working with Claude for half an hour, the owner built a one-page voice guide defining three core traits and a few real example sentences.
Result: Every caption and email written afterward referenced that one document, and within weeks the page started reading like it had one consistent personality behind it.