Marketing and Branding3Advanced Build
Automated Member Email Campaigns
What This Guide Covers
- How to set up an automated email or text sequence that sends itself, instead of manually sending every promo
- How to use Claude to write the message content that goes inside that automation, a welcome series, a win back message, a milestone note
- How to choose the right trigger, based on check-in behavior, not a date you have to remember
Why This Matters
Manually sending promos or check in messages requires you to remember, write something, and hit send. Members who've quietly stopped showing up don't get reached until it's too late.
Claude's role in this guide is the content, not the infrastructure. The actual sending and triggering happens inside a platform like Mailchimp, MailerLite, or your membership management software.
Case Study
Anchor Point Climbing Gym
Anchor Point Climbing Gym set up an automated win back sequence that fires for any member who hasn't checked in for 21 days, using message content written and tested with Claude before it went live.
Result: The sequence kept running on its own for months afterward, generating check ins from members the owner hadn't manually followed up on.