NEXT|GEN
Data and Analytics3Advanced Build

Class and Instructor Profitability

What This Guide Covers

  • How to figure out which of your classes and formats actually make the most money, not just which are most popular
  • How to prompt Claude to build a persistent calculator that tracks cost, time, and margin per class
  • How to use real margin data to make pricing and scheduling decisions

Requires Claude Pro, Max, Team, or Enterprise.

Why This Matters

Your most popular class isn't necessarily your most profitable one. Most membership platforms track attendance and revenue, but very few calculate true profitability.

Case Study

Anvil Athletics

Anvil Athletics assumed their most requested class, a specialized small group format with a premium price, was also their most profitable, since it always filled up first. Running the actual numbers showed a simpler, higher capacity class actually earned more per hour.

Result: The gym adjusted its schedule to run the higher capacity format more often.

Step-by-Step Guide

  1. 1

    Gather your real cost and time data per class

  2. 2

    Prompt Claude to build the calculator as a persistent Artifact

    AI Prompt
    Build a class and instructor profitability calculator as an 
interactive tool for a [type of business]. Use persistent storage 
so my class data is saved and still there the next time I open 
this tool.

Classes to include: [list your classes with price per session, 
coach pay, typical attendance, and capacity]

The tool should:
- Calculate profit margin and profit per hour of facility time 
for each class
- Let me sort or rank classes by profit per hour
- Let me add, edit, or remove classes as my schedule changes
- Use a simple, minimal visual style with [your brand color, e.g. 
navy blue] as the primary accent color
  3. 3

    Publish the tool before entering real numbers

  4. 4

    Enter your full class schedule

  5. 5

    Look at profit per hour, not just total margin

  6. 6

    Revisit scheduling or pricing based on what you find

    AI Prompt
    Here's what my profitability calculator shows: [describe the 
findings]

Suggest a few realistic ways I could respond to this.

Frequently Asked Questions

Do I need exact cost figures, or are estimates okay?

Rough estimates work fine to start.

Should I include facility overhead, not just coach pay?

That's a reasonable addition, just be consistent about whether every class includes it.

What if a low profit class is still worth keeping for other reasons?

That's a legitimate call, this tool tells you the numbers, not the whole business decision.

How often should I update the numbers in this tool?

Whenever your pricing or coach pay meaningfully changes.

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