Marketing and Branding2Build On This
Seasonal Promotions with Claude
What This Guide Covers
- How to plan promotions around the natural seasonal rhythms of a fitness business, especially January and pre-summer
- How to use Claude to generate a full small campaign, not just a single post, from one idea
- How to keep a simple running calendar so campaigns don't get planned at the last minute
Why This Matters
Fitness businesses have some of the most predictable seasonal demand of any small business category. New Year's resolutions and pre-summer motivation are real, recurring waves of interest.
Case Study
Bedrock CrossFit
Bedrock CrossFit wanted to run a January promotion but had historically just posted a single generic "New Year, New You" graphic. Using Claude, the owner turned a specific offer, a 6 week beginner onboarding program, into an Instagram caption, a Google Business post, an email, and a front desk sign.
Result: The gym's January sign ups increased over the prior year.