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Seasonal Promotions with Claude

What This Guide Covers

  • How to plan promotions around the natural seasonal rhythms of a fitness business, especially January and pre-summer
  • How to use Claude to generate a full small campaign, not just a single post, from one idea
  • How to keep a simple running calendar so campaigns don't get planned at the last minute

Why This Matters

Fitness businesses have some of the most predictable seasonal demand of any small business category. New Year's resolutions and pre-summer motivation are real, recurring waves of interest.

Case Study

Bedrock CrossFit

Bedrock CrossFit wanted to run a January promotion but had historically just posted a single generic "New Year, New You" graphic. Using Claude, the owner turned a specific offer, a 6 week beginner onboarding program, into an Instagram caption, a Google Business post, an email, and a front desk sign.

Result: The gym's January sign ups increased over the prior year.

Step-by-Step Guide

  1. 1

    Map out your natural seasonal moments

    AI Prompt
    I run a [type of fitness business]. Based on typical member 
behavior for this type of business, suggest 4 to 6 seasonal 
moments throughout the year that would make sense to build a 
promotion around, with a one line reason for each.
  2. 2

    Pick one moment and describe the offer

  3. 3

    Generate the full set of materials from one prompt

    AI Prompt
    I'm running a promotion: [describe the offer, timeframe, and who 
it's for].

Generate a coordinated set of materials:
1. An Instagram caption, under 100 words
2. A Google Business post, under 1500 characters
3. A short promotional email with subject line
4. A one paragraph description for my website or booking page

Keep the tone consistent across all four, and avoid generic 
phrases like "New Year, New You."
  4. 4

    Review for consistency and accuracy

  5. 5

    Build a simple seasonal calendar for the year ahead

    AI Prompt
    Based on the seasonal moments you suggested earlier, build a 
simple calendar showing roughly when I should start planning and 
promoting each one, working backward from the seasonal date.
  6. 6

    Reuse and adjust each year

    Tip: If you saved last year's materials, upload them into your Claude conversation and ask for an updated version rather than starting over.

Frequently Asked Questions

How far in advance should I start promoting a January campaign?

Early to mid December is common.

Should every campaign include a discount?

No, a structured onboarding program or a limited time class series can be just as compelling.

What about slower months, not just the big seasonal spikes?

Those are worth planning for too.

How many seasonal campaigns should I run per year?

Four to six well planned campaigns tend to work better than trying to build something around every possible calendar moment.

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